Agency develops Top Club experience that will take up to 100 people from Whirlpool’s sales team on an incentive trip
Every year, Whirlpool’s Internal Sales team members wait for the program that can lead them to experience unforgettable moments. This time, the Top Club, designed and realized by EA?! Content Experience, will take the winners to a series of experiences in Turkey.
One of Top Club’s exclusivities is that we create our own itinerary, which no one would be able to find in a travel agency, for example. This is the great differential of this whole experience that we have prepared and that unites culture, leisure, integration and team connection, explains Carolina Fraga, partner and head of customer relations at EA?!. The idea is to strengthen the unique sense of belonging and pride, with Top details that only being part of Whirlpool to know, is complete.
The itinerary of the trip, which takes place in the last week of May until June 6, will pass through Istanbul, with highlights to visits to Hagia Sophia, Basilica Cistern, TopKapi Palace, Grand Bazaar and an opening party at Esma Sultan with a private boat trip and identified with the brand Top Club, DJ and drinks. The trip will also include a trip to Cappadocia, with a visit to the Greme open-air museum, a hot air balloon ride, a private breakfast in Love Valley, a visit to the Kaymakli underground city and, finally, a closing party at Guray Pottery Museum.
It could be just one more incentive among many others. The difference is in the Content, in the story that is told, which humanizes and involves the participants with such force that it makes everyone want to try, even if they have never lived before, or even before knowing the final prize, concludes Carol.
