NBA House is back! Presented by Budweiser, the immersive basketball experience that reproduces the emotion of the NBA finals for fans in Brazil awaits the public in the parking lot of Shopping Eldorado, in São Paulo (SP), with interactive activities for all ages. The Adnews team went to check out the space before opening to the public, which takes place this Thursday (1st), and brings you all the news.
The NBA has attracted fans in the country in different spheres. According to data from the American Basketball League, 85% of NBA Brazil fans believe that the sporting event influences people’s lifestyle, fashion, music and culture. Therefore, the organization of the event diversified even more the partners that will provide activations on the spot.
“In this edition, we have three new partners: Popeyes, Sustagem Kids and Hellmann’s. Sponsors brought incredible spaces, with super cool activations. I’m sure fans will enjoy all the attractions, every day at NBA House”, says Rodrigo Vicentini, CEO of NBA Brazil.
Check out some of the activities that will be at NBA House:
Budweiser
Budweiser, the official host of NBA House, will feature an interactive space for sports and basketball fans. Those who attend the event will check out the stand beer, which will feature instagrammable spaces and an exclusive Bud Zero roulette with NBA general knowledge challenges.
“Budweiser is always connecting fans of the brand with authentic experiences. As the official beer of NBA House in Brazil, we want to invite our audience to experience special moments that combine entertainment and sports in an iconic event that has everything to do with the brand”, comments Renata Pimentel, national manager of Experience Marketing and Ambev Sponsorship.
Gatorade
The space is once again sponsored by Gatorade, a partner brand of the NBA for over 40 years. Focusing on its purpose of stimulating sweat through exercise, regardless of modality, frequency or intensity, the brand takes fans to test their agility in an interactive challenge with balls and lights, referring to the preparation of NBA athletes. In addition, visitors will also be able to exercise their memory in an educational game about the importance of proper hydration before, during and after sweating, after all, Gatorade replaces the liquids and mineral salts that we lose through sweat.
Hellmann’s
The Hellmann’s – H Hour of the NBA activation aims to present the universe of the brand in a unique and fun way. Participants must make baskets of snacks in Hellmann’s sauces in an unprecedented way. Activation aims to stimulate the senses of NBA fans and also encourage interaction between friends, as people will necessarily need to be in pairs. Participants can win exclusive products and gifts from the brand. Hellmann’s also features tastings of all the brand’s limited edition sauces with the NBA, in addition to activations on the big screens and in the main court of the NBA House.
Popeyes
Those who want to enjoy the taste and spice of Louisiana can purchase the brand’s products that will be available for sale: Louisiana Soul sandwich, mini steaks and collectible buckets of NBA teams. In addition, Popeyes will have an activation in which participants will be separated into pairs and will participate in a competition to find out who makes the most baskets in motion during a timed period, with the opportunity to win gifts and exclusive coupons.
Ruffles
In yet another year of NBA House sponsorship, Ruffles will bring lovers of snack of potatoes a crispy competition. The public will be able to get a closer look at the newest limited edition releases, Cheeseburger-flavored Ruffles and Hot Dog-flavored Ruffles, which arrive to alleviate the tension in the intervals of NBA games with irreverent flavors and the unmistakable crispness of the brand. On the days of the event, in addition to being able to try out the novelties, consumers will be able to participate in a competition played by four players, divided between the Dogs and Burgers teams, with the objective of making baskets inside the pack of Ruffles from the top of a platform that vibrates . Participants will be able to win gifts, such as bucket hats and customized shakes, in addition to the new Cheeseburger-flavored Ruffles and Hot Dog-flavored Ruffles.
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Sports fans will be able to taste, in the food trucks Sadia, Pepperoni and Chicken Pizzas with Requeijão, Nuggets, French Fries, Breaded Coxinhas da Asa and three flavors of Mac’n Cheese. In an exclusive action for the event, consumers will be able to buy a whole pizza cut in the shape of a basketball. In the activations, inspired by the Sadia campaign with Rômulo Mendonça, the brand proposes the “Brutaaaal” Challenge in its space, in which guests can test their breath by shouting “brutal” for as long as they can. The first place of each day will participate in a dynamic on the court and will win exclusive prizes. Furthermore, pinballs exclusive and thematic will be available in space to encourage a good competition between friends. The duo with the best score will also participate in the dynamic and will win exclusive prizes.
Sustagem Kids
The Tombo Legal toy is a space to exercise your aim and try to knock your friend off the platform. Additionally, there will be a wall of custom cans and a place where visitors can compare their heights to the tallest and shortest players in the NBA. The brand will also carry out activations on the court during the Fan Dayswith several games for the kids and family!
And there’s more. NBA House has two studios, signed by the NBA and ESPN, where content will be produced for digital platforms, with the presence of celebrities and influencers.
“We intend to deliver more than 6 hours of live content in all Game Nightsentitled to lives on the NBA Brasil channel on YouTube. We want not only to embrace the fans who have the opportunity to come to NBA House, but also to take this content throughout Brazil”, explains the CEO.
In addition to the activations and studios, the space also has an interactive digital court, where the public can play, have fun and win gifts and prizes, and a mega screen of more than 40 m² so that everyone can watch the NBA Finals games. comfortably in three areas: on the track, in the stands and in the lounge, with services included. The areas will be accessible during Game Nightsbut the public will also be able to enjoy the Fan Dayswhen the house opens on Fridays, Saturdays and Sundays so that the public can enjoy the activations.
Fans in Brazil can find more information about the NBA on the NBA app, Facebook, Instagram, TwitterTikTok and YouTube, and use the hashtag #NBAHOUSE throughout the event.
Service
NBA House
Data: June 1st to 18th, 2023
Local: Parking at Shopping Eldorado | Av. Rebouças, 3970 – Pinheiros, São Paulo (SP)
Tickets
Online ticket sales: Eventim
* With the collaboration of Jessica Bitencourt
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