Brand has a team of 12 influencers to publicize and amplify actions
Huggies announces the 2023 team of ambassadors, who will be responsible for publicizing and amplifying actions that include mothers and fathers from different regions of Brazil. They join the brand’s squad: Alan and Patrick (@2paisdefrancisco), Bia Ben (@imbiaben), Clara Teixeira (@clarateixeira), Fernanda Cintra (@gemeasdafer), Jenni Alarcon (@jennialarcon_), Jlio Rocha (@juliorocha_) , Letcia Stuchi (@leticiastuchi), Milena and Adelardo (@familiamaoli), Nanda Costa (@nandacosta), Rayssa Buq (@rayssabuq), Steffany Borges (@steffany_borges) and Tieta do Agrestte (@tietadoagrestte).
The content will be published on the influencers’ social networks, in photos in the feed, reels, stories and TikTok, in addition to digital actions integrated or developed for Huggies’ platforms.
The partnership with ambassadors is very important to consolidate the brand’s DNA, which is increasingly linked to social representation and real parenting that appear more and more in campaigns. The content worked with them helps us to strengthen the journey of families with their babies, says Bruno Sparapani, marketing manager for child care and consumer experience in the digital environment at Kimberly-Clark.
Ambassadors are chosen based on the PROS methodology and arrive with the mission to contribute to issues connected to the Huggies brand, such as real parenting, practicality in daily child care and diversity. The profiles post a true routine, so that consumers can identify with what is shown in the content. “Influencer marketing has the power to generate connection and conversations, concludes Fernanda Tchernobilsky, CO-CEO of PROS.
