Brand invites consumers to keep beaches and oceans always clean
A new campaign for the Corona brand debuts in print, OOH and online media in several countries. In Coronaless, for the first time Corona removes the image of its traditional bottles from the communication.
The campaign is made up of different pieces that praise nature and portray the beach, sun and heat, an environment that is very characteristic of Corona. Each of the advertisements, despite indicating the situation of beer consumption on the beach, is without the famous bottle of the brand.
The title We Return the Botle of This Ad. Returns Yours explains the concept and encourages people to dispose of empty Corona packaging correctly, without polluting beaches and oceans.
The campaign was created by DAVID So Paulo and DAVID Bogot and is running in Germany, Uruguay and Brazil.
