Brand bets on a new campaign for couples to present themselves on Valentine’s Day
Reinforcing the brand positioning We are here for you, Americanas presents its Valentine’s Day campaign Be here for your love. To commemorate the date, the idea is to highlight the companionship between partners, praising feelings such as presence, gratitude and affection.
In actions, the brand also seeks to demonstrate that it has always been ready for its customers and now it could not be different. On yet another special date, Americanas will help them choose among the many exciting gift options this Valentine’s Day, in addition to positioning the brand as the ideal place for all couples to buy varied gifts, whether in the store, on the website or in the app .
We are a brand ready to support our consumers on all commemorative dates on the Brazilian calendar. We have several gift options to please the loved one, who walks side by side with you, sharing all the moments of life. On our platforms, you can find product options to warm everyone’s heart. This is how we want to be remembered, as a partner brand of the customer, who will always be here for him, says Aline de Oliveira, head of marketing at Americanas.
In the unfolding, the brand will also highlight products in the Market category for those who want to gift and surprise their love with bombonire items and various drinks at a romantic dinner or breakfast. All offers are available on the hotsite created especially for the event.
The Americanas Valentine’s Day campaign will also feature special lives on the Americanas app, which take place every day at 3 pm. The brand will promote live transmissions with partner stores at Americanas ao Vivo, until June 2nd, with suggestions for gifts for the date and the participation of brands such as Beleza na Web, L’Oral, Seller La Partier and many others.
