Maggi, a Nestlé brand leader in broths and soups, known for being a reference in flavor and practicality in the kitchen and for having the most famous chicken in Brazil as its mascot (the Blue Chicken of Maggi), has just announced Ana Maria Braga as your new ambassador. The partnership started with the launch of the ‘Cook and Make a Difference’ campaign, which aims to continue expanding Maggi’s presence in Brazilian homes and praising the contribution of those who cook on a daily basis.
Ana Maria Braga, recognized for her charisma and culinary skills, was chosen to represent Maggi due to her successful career and connection with the public.
“We are thrilled to have Ana Maria as our ambassador. Her passion for cooking and authenticity reflect Maggi’s values. We believe that her presence will bring even more relevance to our campaign and help us to take Maggi to more homes in Brazil”, comments Ana Helena Ferraz, Executive Marketing Manager for Maggi.
The 2023 campaign, “Cook and Make a Difference”, invites all those responsible for meals in Brazilian families to connect with their ability to make a positive difference through the food they prepare, which reflects affection and care for themselves and for everyone else. those who love. In addition, Maggi’s iconic Blue Hen will be highlighted in communication throughout the year. The launch is scheduled for July 2023, and promises to surprise the public with an emotional approach.
Present in Brazil for 61 years, Maggi is featured in the homes of thousands of Brazilians, and now, it reinforces its position as an ally of those who cook, providing practicality and flavor in their meals. In 2023, the brand will invest three times more in media than in the previous year, strengthening its position in the market.
“Maggi is present in the daily lives of thousands of Brazilians, with products that help to give the taste of homemade food that everyone loves. With Ana Maria Braga as an ambassador and an engaging and inspiring campaign, we will conquer even more hearts and palates. We want to recognize the importance of everyone who prepares meals and reinforce their commitment to providing memorable culinary experiences, promoting connection between people through food”, concludes Ana Helena.
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