Pros, which took care of the PR and influence areas, will now also take care of the advertising and social media division.
Pros was chosen as the new agency for the full service account of Companhia Mller de Bebidas, owner of cachaa 51. The relationship between agency and client, which controls the cachaa 51 and 51 Ice brands, began in April 2022, focusing on PR and influence.
Now, it becomes integral, also including the advertising and social media division.
The first campaign debuts this week, with the presentation of a new visual identity for cachaa 51 and Lo Santana as the brand ambassador. The products will now have new labels and visual elements, reinforcing the application of the branding renewal.
Our relationship with cachaa 51 was extremely positive from day one, evolving into robust communication strategies regardless of formats or points of contact. It is an enormous pleasure to now be responsible for all the delivery of communication and advertising for this iconic brand, which is a reference in the market and in Brazil, said Fernanda Tchernobilsky, co-CEO of Pros.
