Average investments in the period were BRL 3.7 billion
The first three months of 2023 had a growth of 7.7% in relation to the same period of 2022. According to Cenp-Meios, investments in average were BRL 3.7 billion, against BRL 3.4 billion, in the same period of the previous year.
Free-to-air TV and internet, respectively, with revenues of R$1.7 million and R$1.2 million, were the means that received the most investments.
The information captured by Cenp to define the new panel was provided by 299 companies, with data on average investment from the main agencies in the country.
The information provided by the agencies is that of the IPs effectively carried out, in a consolidated manner by means, period, state and region, without Cenp having access to any other customer or vehicle information.
According to the entity, this percentage shows consistency in the market and also some stability, since the same Cenp-Meios pointed to 7.6% growth throughout the entire year of 2022, compared to the year of 2021.
positive to confirm that we continue to invest despite all the challenges at the moment, a resilient market that continues to bet on Brazil, says Luiz Lara, chairman of the Cenp board.
(Credit: Freepik)
