Niina Secrets has just launched three new products from its Niina Skin line, by Eudora. To celebrate the arrival of the Mattifying Facial Moisturizer, the Night Mask for the lips and the Dark Circles Reducing Moisturizer, the influencer will change her name on social networks to “Niina Sem Segredos”, reinforcing that her skincare routine skincare it is uncomplicated and functional.
With #NiinaSemSegredos, the campaign created by the Zmes agency, Niina, one of the biggest beauty influencers in Brazil, will reveal all her expertise when the subject is make e skincare. With the aim of further amplifying the campaign and helping it reverberate, the PROS agency was responsible for the dissemination and influence strategy.
To prove that Niina really is Sem Segredos, the influencer and entrepreneur recorded a series of personalized content for her followers and fans, from a hidden test, in which she tried to guess what the product was just by the texture and with her eyes blindfolded, to a video showing what’s in your necessary. With the aim of making the community even more engaged and closer, Niina Secrets will react to organic comments that appear on the networks, with personalized and native videos and gifs.
“My entire image was created based on the name Niina Secrets, which was born out of this desire to share my beauty secrets on social networks. So I thought the idea of turning into Niina Sem Segredos was super cool. It’s still me, but it’s a very creative way to work not only with my tips on how to wear makeup, but also with the whole expertise behind the creation of my line of skincare with Eudora”, says Niina.
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