In a new campaign with Eudora, the influencer appears as Niina Sem Segredos
Niina Secrets has just launched three new products from its Niina Skin line by Eudora. To celebrate the arrival of the mattifying facial moisturizer, the night mask for the lips and the dark circles reducing moisturizer, the influencer changed her name on social networks to Niina Sem Segredos, reinforcing that her skincare routine is uncomplicated and functional.
With #NiinaSemSegredos, a campaign created by Zmes, Niina will reveal all her expertise when it comes to make-up and skincare. With the aim of further amplifying the campaign and helping it reverberate, PROS was responsible for the dissemination and influence strategy.
My entire image was created from the name Niina Secrets, which was born out of this desire to share my beauty secrets on social networks. That’s why I thought the idea of turning into Niina Sem Segredos was super cool! I’m still me, but it’s a very creative way of working not only with my tips on how to use it, but also with all the expertise behind the creation of my skincare line with Eudora, tells Niina Secrets.
The entrepreneur recorded a series of personalized content for followers and fans and also participated in a hidden test, in which she tried to guess what the product was just by the texture and with her eyes blindfolded, even showing what she was carrying in her toiletry bag. In addition, Niina will react to the organic comments that appear on the networks, with videos and personalized and native gifs.
