New campaign created by Artplan explores the maple Chama a Neosa”
Neosaldina airs a new campaign to show that, with Neosa, life without headaches can be lived in a light and humorous way, always focusing on the bright side of life. The campaign carried out jointly with Artplan explores the maple chamaaaaaaa, owner of the brand because of the signature called Neosa, already known by the consumer and evolves the communication of previous years, with language characteristic of the young public, without leaving aside the other generations who have been with Neosa since the beginning.
The film takes the viewer into a world where the best version of the routine is the one without the headaches and migraines.
Neosaldina is the reference brand when thinking about headaches and to highlight this message, we deviated from the traditional model of drug campaigns with the famous problem-solution model. , explains Carla Dias Araujo, marketing and communication director at Cafehyna, the area responsible for all campaigns and brand activations at Hypera Pharma.
In addition, digital media, content strategy that deepens the concept and the brand’s main territories with AON, News Jumping, influencers, merch actions, special projects and experiences in strategic squares complete Neosaldina’s communication in 2023.
