Brand bets on experience in multiple channels for the Day of Love
O Boticário, thinking about encouraging people to spread love and allow themselves to live relationships, regardless of their status, developed actions focused on the consumer to celebrate the Day of Love, through a strategy in multiple channels that considers a cut capable of crossing different generations, delivering a phygital journey fully connected with consumer experiences
The brand, which has love as one of its main territories, will use all its expertise in the subject and good allies to help people clear up doubts, vent about their relationships and ask for love advice through an online call at Central do Amor from Boti.
The action begins with a digital film, starring the presenter Ana Clara Lima, who will be the host of the Central do Amor and will conduct the services. On June 6th, consumers will be able to receive tips and advice from famous personalities who understand the subject: On branch 1, singer and songwriter Leo Santana will receive calls to help people who want to heal a breakup; for the second branch, the singer and composer Fbio Jr will talk to consumers who want to find a soul mate; actress Deborah Secco gives tips for those who want to play flirty on branch 3; actor Joo Guilherme will be at branch 4 and will talk to people who are interested in activating the contacts” and finally, the couple Marcela Mcgowan and Luiza Martins will be on standby at branch 5 to advise people who want to keep the flame burning passion.
The strategy for the date signed by GUT. Thinking about helping people better understand and simplify their relationships, we created the Central do Amor Boticrio, the first relationship center dedicated to answering questions about love, where anyone can talk live and receive advice from a team made up of celebrities with a lot of experience. on the subject, comments Julia Mota, creative director at GUT.
