With the “Made in Brazil” concept, created by Ampfy, the platform will promote a series of meetings at the festival
FilmBrazil, in partnership with the Brazilian Agency for the Promotion of Exports and Investments (ApexBrasil), announced its return to the Cannes Lions Festival with a business agenda that will promote the Made in Brazil concept, created by Ampfy.
With the aim of rescuing the enchantment of the International Market in Brazil, the project seeks to return to pre-pandemic levels. According to data from the association, in 2022, the participating producers of FilmBrazil exported US$ 34 million, representing an increase of 4% compared to the previous year.
Despite having observed a gradual recovery in exports of production services, we want to return to pre-pandemic levels. In our last in-person edition at Cannes Lions, in 2019, we achieved more than US$ 3.2 million in immediate generated business. Now, for 2023, with the resumption of the partnership with ApexBrasil, we expect to generate even more new business and interest in Brazil as a hub for exporting talent, creativity and diversity, thus contributing to the resumption of the positive numbers we had in 2019, said Marianna Souza, president of APRO and executive manager of FilmBrazil.
FilmBrazil’s campaign features digital pieces and actions that seek to attract the attention of those present at the event and/or following the project’s social networks. In addition, the initiative will also take Brazilian artists to translate the experience of “Made in Brazil” at the festival that takes place between the 19th and 23rd of June on the French Riviera.
During the 22nd of June, visual artist Rafaella Braga will paint a large mural in honor of Brazil, which will be on display at the Palais and, later, become a permanent part of the collection of the Brazilian Embassy in France.
We want to give visibility to women in these actions. In addition to the expectation of the mural that will be created in real time in Cannes by Rafaella Braga, we also had illustrative lettering by the extremely talented Mel Cerri, who brought the essence of Brazil to the campaign, completed Marianna.
In addition to the action with Rafaella, FilmBrazil, with the support of Globo, will also promote a happy hour on the terrace of the Palais des Festivals, in Cannes, which will feature a live show by Wilson Simoninha and the Bloco Acadmicos do Baixo Augusta, together with guest Jair de Oliveira.
In this year’s edition of the festival, more than 20 Brazilian production companies are going with the support of FilmBrazil, including representatives outside the RJ-SP axis. With this action, the platform aims to promote Brazilian production to the international community, thus generating new business abroad for Brazil.
