The agency will be responsible for actions on social media, activations and brand influence strategy.
Suba announced the conquest of the Levi’s account. The agency will be responsible for actions in social media, activations and influence strategy with the objective of increasing awareness and consideration of the brand among the young public, with a main focus on generation Z.
We are very happy and honored that Levi’s has chosen us, especially in such a special period, when the brand celebrates 150 years of the iconic 501 through the conceptual platform ‘The Greatest Story Ever Worn’ (The Greatest Story Ever Worn). It will be extremely stimulating to raise the already high bar of communication made by Levi’s, developing projects that generate even more brand connection in the media contexts and behavioral trends of contemporary society, declared Fabiana Bruno, founder and CEO of Suba.
As part of the celebrations for the 150th anniversary of creation of the 501 pants model, Levi’s signed a partnership with House of Things during the month of May, a period in which So Paulo’s cultural space became a brand experience platform, supported by on the pillars of music, lifestyle, customization and urban culture.
Suba was responsible for the general production of the partnership and curation of influencers and artists, as well as for the creation of several activities, including the area for customizing the pieces, exhibition of lambe-lambes with photos taken during the experience, flash tattoo studio , unpublished concerts, residency of DJs and actions aimed at the integration between the space’s visitors and its urban surroundings, in Largo da Batata, in order to support local commerce.
Over the last few years, Levis has been making a shift in its way of planning communication and the presence of the brand in digital. For our positioning in Brazil, it is essential to have a partner that creates the best communication strategy for our brand messages, in addition to amplifying our presence on different social platforms to have a strong digital community that talks directly with the audience we want to reach, said Renata Sernagiotto, Brazil and SAE (South America East – Argentina, Uruguay and Paraguay) marketing manager for Levi’s.