The partnership includes the launch of a campaign that aims to contribute to the conservation of the forest
Truss, a Grupo Boticrio brand, announced the launch of the Amazon Conservation Edition Truss campaign, which aims to contribute to the conservation of the Amazon Forest.
The play features a narration by actress Juliana Paes, one of the brand’s ambassadors, and draws the public’s attention to the conservation of Brazilian biodiversity. The campaign is part of the launch of a special edition of the brand’s Equilibrium line, which will have part of the proceeds reverted to socio-environmental projects by IP – Instituto de Pesquisas Ecológicas.
Our projects are always built with the participation of the communities and in the Baixo Rio Negro it will be no different – all dynamics will be carried out together with the local families that agreed to participate in this initiative. We want not only to support the population of the region with inputs and infrastructure, but also to help them with information on the development of practices for the cultivation of new plants, fruits and trees of native species, always considering ancestral wisdom and encouraging the exchange of knowledge. between our technicians and local residents, said Andrea Peanha, Coordinator of IP’s Sustainable Business Unit.
To provide even more space for the theme, 4 other interview pills were also produced with the local community and with the Institute’s forestry engineers, in which details about the project, the region and the history of the population itself are shared with the objective of inform the public about the importance and impact of ecological restoration plans on communities.
We consider this project an important step for Truss, which has as one of its main pillars the generation of a positive impact on society. With the action in partnership with IP, we will benefit, on average, five hundred families that depend on the preservation of the Amazon Forest, highlighted Marcela de Masi, executive director of branding and communication at Grupo Boticrio.
