Member of the group Heineken, a Amstel, single malt beer, produced with Dutch yeast, is, for the second consecutive year, sponsor of the Big Brother Brasil 2022. The brand intends to reinforce its quality, positioning and values for viewers. The national expansion of the product still gains great relevance, since consumers across the country will be able to try the different versions of beer packaging, at the main points of sale.
Big Brother Brasil, which is synonymous with success in the entertainment world, brings a diversity of people, which reflect the Brazilian reality and also part of Amstel’s positioning, making the experience and sponsorship valuable for the brand.
“Amstel seeks to build and integrate conversations and initiatives that make it possible for all people to feel comfortable being who they are. In this edition, we hope to foster important dialogues inside and outside the program that are connected with our values”, comments Anna Luisa Dafico, Amstel’s marketing manager in Brazil.
It is worth remembering that at the BBB21 final, the beer presented the “I Am What I Am” campaign, in partnership with Pabllo Vittar, allocating 10% of the media budget to initiatives that supported and gave visibility to the LGBTQIA+ community.
Until April 21, the end date of BBB22, the brand will present messages, films, advertising pieces, activations, tests and many other contents that will guarantee the entertainment of the public that follows the reality show with the highest audience in Brazil.
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