The executive will work nationwide, and in So Paulo she will work alongside Glucia Montanha and report directly to Antonio Fadiga
Artplan announced the arrival of Mariana S as Chief Creative Officer (CCO). The professional, who recently left WMcCann, will work nationwide, and in SP she will work in partnership with CEO Glucia Montanha and report directly to the partner and president of the agency, Antonio Fadiga.
With the new structure, Marcello Noronha, creative director in Rio de Janeiro; and Gustavo Tirre, creative director for Braslia, will report directly to the executive.
“It is a privilege to join Artplan, an agency that was always ahead of its time and gave rise to this incredible group that builds value for brands through its innumerable expertise and tools. I hope to be able to collaborate with my experience in both advertising and entertainment to the growth of customers”, said the new executive at the agency.
Mariana has 25 years of experience, having recently worked at WMcCann, where she held the CCO chair for two years. At Globo, she was Creative director for eight years, playing a key role in the group’s rebranding, which culminated in the “Uma s Globo” project, in addition to being involved in other products of the house such as Globoplay, Globo.com, among others. others. She also worked at Lew’Lara TBWA as Executive Director of Creation and worked with brands such as Ambev, Ita, Nissan, Johnson & Johnson, Natura, PepsiCo, Adidas, C&A and Vale.
“We know that Mari has contributed significantly to the creativity of the market. Bringing her to our team represents an important strategic move for Artplan. Her refined creative look, combined with our moment of growth, with the usual restlessness, only reinforces our commitments with customers”, added Antonio Fadiga, partner and president of the agency.
