AKQA So Paulo, Soko and GUT So Paulo are the Brazilian representatives of the first list of finalists for the award
The Festival de Cannes Lions has started publicizing the shortlists for the 70th edition of the festival, which will take place between June 19th and 23rd. On Tuesday (6), the organization presented the finalists in the Titanium, Innovation and Glass categories.
In them, Brazil has three agencies in the race for the Lion in the categories, namely AKQA So Paulo, Soko and Gut.
In Titanium, the country has only one case on the list. Signed by AKQA, the Transparency Card campaign was made for the website Congresso em Foco.
In the Innovation category, they are competing for AKQA So Paulo, with the pieces Never done evolving feat Serena made in partnership with AKQA Portland and “Carta da Transparncia”; GUT So Paulo, with the Casas Contra Aedes case made for QuintoAndar and Soko, with the Heinz Tattoo Ink campaign made for Heinz.
Finally, in the Glass category, Soko is the only Brazilian representative with the Uncomfortable food case, made for AB Inbev’s Stella Artois beer.