On this Valentine’s Day, Hering exalts the welcome of being in the arms of the one you love with the ‘Inside a Hug’ campaign. With the participation of couples Fernanda Paes Leme and Victor Sampaio, Bruno Fagundes and Igor Fernandez, Vitória Strada and Marcella Rica, Amanda Mendes and Lucas Marroni, the action is being carried out on social networks and digital media.
According to Fabiola Guimarães, Brand director, the affection and comfort of a hug are also conveyed in the choice of pieces.
“Our products are recognized for attributes that guided the entire creative of the campaign. The feeling of wearing a jacket puffer or a Hering sweatshirt resembles the warmth and security of a hug. A symbol of affection, it conveys our entire message for Valentine’s Day”, emphasizes Fabiola.
The collection designed for Valentine’s Day has the biggest bets of the season to gift the one you love. Highlight for the jackets puffer, sweatshirts and jeans. In the color chart, the consecrated neutrals join the vibrant palette, led by yellow, orange, blue and pink.
Indispensable for cold days, the jacket puffer is the big bet to increase the looks of the season. The sweatshirt, a winter favourite, can come in different styles: plush jackets, with or without a hood, with a soft touch and high durability. The pants have versions joggerwith marked ankles, and flare, with opening on the side. Timeless, jeans transit in different occasions and temperatures in a democratic way.
Hering has been Brazil’s most beloved staple brand for over 140 years, present in Brazilians’ lives since 1880 and recognized by over 90% of the national population.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post Hering brings the power of the hug on Valentine’s Day appeared first on ADNEWS.
