The campaign was led by Daki’s in-house creative studio, in partnership with Monkeyland agency and production company Kaus
Daki presented its new brand positioning to the market through the “Choose life’s extraordinary” campaign, which aims to give protagonism to the customer.
The piece was led by Daki’s in-house creative studio, in partnership with Monkeyland agency and production company Kaus.
“Much is said about how time is a valuable, limited and scarce asset in people’s daily lives, in light of this we believe that our technology allows people to use their time in the best possible way. Here it is not even about delivery time, which is already It is very good, but the time for choosing and planning. Daki returns people to their time and proposes to enjoy the extraordinary in life”, explained Natália Melo, Director of Brand Marketing at Daki.
Between the months of June and October, Daki will reinforce the message in a multimedia way, involving a manifesto film on TV, posts on social networks, paid media, OOH, action with influencers and more, with pieces that aim to cause a therapeutic effect. on the viewer, reducing their anxiety and betting heavily on personalization.
“The process of creating this campaign was something very special. We were able to use all the strategy work and present a concept that puts people and the best of their lives at the center of everything. From the Key Visual, made with Artificial Intelligence, through to the film and all its aftermath, we always seek to show the different extraordinary sides of life”, added Andr de Moura, Brand Strategy Manager at Daki.
