The brand will have spaces with points of sale that will have the objective of connecting the public with a quick meal during the festival.
Nissin Foods do Brasil announced that Cup Noodles will be the official instant noodles for The Town 2023.
The brand will have several spaces with points of sale that will have the objective of connecting the public with a quick meal during the festival. The company has prepared a place for consumers to experience the flavors of Cup Noodles and the most recent release, Nissin Yakissoba UFO.
With a store located in the Factory, a space inspired by the old factory sheds in the industrial zone of So Paulo, the brand will provide those present with more agility during meals. In addition, kiosks will be distributed throughout the other areas of Cidade da Música, at the Interlagos Circuit, and a team of 12 street vendors.
“Participating in an event like The Town is an incredible opportunity for us to offer a great experience with our brand, bringing practicality and flavor to consumers and making the moment even more special and unforgettable,” said Ana Fossati, Marketing Manager at Nissin Foods do Brazil.