Volkswagen Caminhões e Ônibus has just launched a campaign focused on the brand’s new moment. Under the motto ‘Deliver more value for your business’, created by the AlmapBBDO agency, the automaker communicates the advantages of its line of trucks, buses and services, to reinforce its market positioning based on four pillars, consisting of efficiency, comfort, security and technology.
The automaker will work both the institutional and the retail side of the Delivery, Constellation, Meteor, e-Delivery and Volksbus families. For Ricardo Alouche, Vice President of Sales, Marketing and Services at Volkswagen Caminhões e Ônibus, the new line goes far beyond what the legislation requires in terms of emissions.
“This is the biggest evolution ever undertaken at once across our broad portfolio, with vehicles tailored to every application. We have advanced consistently, and the result makes a difference for our customers, who have products that deliver a total cost of operation that is up to 10% more efficient,” he says.
With different dissemination channels, the campaign encompasses films, advertisements, social media pieces, partnerships with influencers for creating content and participating in the main events in the sector, such as the Londrina stage of the Copa Truck. The project also includes a new trousseau for POS and digital material, to support its dealership network.
According to Iron Brito, Creative Director at AlmapBBDO, Volkswagen Caminhões e Ônibus made a true revolution in its product line, with even more efficient engines, design more attractive, more comfortable cabins, safer trips and more on-board technology.
“The role of communication was just to make it clearer for the end customer. The delivery of more value to their business is reinforced in each piece of the campaign”, he adds.
Check out the full campaign video below.
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