Brand stimulates debate on sustainability and innovation at 3M Forward event – O Futuro Hoje
This Monday (5/6), 3M brought together a team of market professionals to discuss solutions that drive change that can help society progress against three trends that shape our planet: climate change and resource scarcity, demographic changes and social and the convergence of the physical and digital world.
In a chat led by Paulo Gandolfi, director of R&D and inpvation operations at 3M América Latina, and Luiz Serafim, head of 3M brand and communication, the guests put important issues on the agenda, with the aim of innovating in solutions that help adapt and make more informed decisions to reimagine the future.
To bring sustainable solutions to consumers, Luiz Serafim says that in addition to innovation or quality, ethics is the key for consumers to embark on this mission with the brand. “When you go and spread your worldview and your way of acting, you will only join with people who think like that, or who maybe didn’t think so, will learn to work with it”, says the head of brand and communication 3M.
Serafim concludes the round of conversations by saying that promoting lectures is the best way 3M has found to raise awareness, re-educate and bring knowledge to the market and also to its customers.
