Manir Fadel takes office with the mission to focus on creativity effectively, says the agency
After the departure of Luciana Rodrigues from the command of Gray Brasil, Manir Fadel takes over as CEO of the agency. After eight years outside the country and with passages through the offices of the WPP network in the cities of Madrid, Barcelona and Paris, the executive returns to Brazil.
In 2010, Fadel was elected one of the 10 most awarded creatives at Cannes and in 2022 he was a juror in the Social & Influencer category. In addition, winner of 26 Lions at Cannes Lions.
According to the agency, hiring the executive is in line with Gray Group’s philosophy of creating ideas “Famously Effective”which puts creativity at the center of everything.
“My plan is not to make a disruption, but to continue the work that was previously developed that aims to create cultural value to move people, businesses and the world.
