We are being watched! Do you know when you do a search for something on the internet, and the algorithm starts recommending other content related to the topic? Yes, now this will also be possible in physical stores, through a technology that works through Hypersegmentation.
If before, the unification and crossing of data online e offline represented a challenge for companies, the current scenario already allows providing a 360º view of the consumer. It was based on this challenge that E-goi Digital started to use a technology that works through Hypersegmentation, collecting data on customer behavior in physical stores through Smart Wifi, and in stores onlinethrough E-commerce Tracking.
Then, the information is centralized in a Customer Datawhich manages to identify the entire journey of the customer, the environment offline to digital, from the attraction channel to the purchase. by the technology of Machine Learning and Artificial Intelligence designed for each client, data is crossed, verifying behavior patterns and creating hyper-segmentations.
In Europe, brands that implemented this innovation saw an average increase of 40% in sales.
“Hyper segmentation allows you to send personalized recommendations to customers, with assertive communications one-to-onewhich impact the entire sales strategy, from attraction to loyalty”, explains the CEO of E-goi Digital Solutions, Miguel Gonçalves.
Now, the company’s objective is to bring the solution both to the Brazilian market and to the rest of Latin America, where the Portuguese technology company registered a growth of 170% in the last year. Recognized by B2B Stack as a satisfaction leader in marketing automation, the company serves brands such as Mormaii, Leroy Merlin, Bayer and Banco do Brasil.
“We have just participated for the first time in the VTEX Day, as sponsors, and presented Hyper-segmentation by AI (artificial intelligence) at the event, along with the other solutions from E-goi Digital Solutions. It is a milestone for our company and a strategic moment for us to expand our operations in the country”, adds Miguel Gonçalves.
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