Sun protection brand left the Minhoco artwork colorless for the launch of the #SemCorSemVida campaign
Anyone who frequents the Minhoco region, in So Paulo, must have noticed a difference in the landscape this past week, as the buildings in the area, which have various colored arts, are whitened. The view of the beach for the people of São Paulo deliberately makes the eyes uncomfortable: promoted by the Australian Gold brand, the action for Ocean Day aims to launch the #SemCorSemVida movement, which warns about the precarious state of health of corals and the risks that involve the extinction of this group of animals.
The installation, conceived by the Monkey-Land agency, began on the 5th and runs until the 14th of the same month, when the arts resume their colors.
Faced with this scenario, Grupo Boticrio advanced in the search for responsible success and developed an innovative scientific methodology that guarantees that the complete formulation of the sunscreen does not whiten or harm the corals, protecting the marine ecosystem. Carried out in partnership with a European ecotoxicology laboratory, the initiative placed Australian Gold as one of the first national cosmetic brands with the Reef Safe attribute in its sunscreens, that is, Safe for Corals.
We believe in transparent beauty, we are committed to offering products that are safe for our consumers and the environment, and we follow the scientific studies and evidence that explain coral bleaching. Seeking to create even more sustainable products, we use an innovative methodology that guarantees that Australian Gold sunscreens do not whiten or harm corals, says Renata Gomide, Vice President Consumer at Grupo Boticrio.
