Activation of the new product will take place at the event by influencer Thaynara OG
Supermarkets and other points of sale throughout the North and Northeast of Brazil will be invaded by a fragrant scent of lavender. Comfort launches exclusively in this square its newest variant, Comfort Lavanda, developed with 10 times more perfume and lavender oil. The release was created especially for the Northeastern public, who will discover the novelty with an unprecedented activation at So Joo da Thay, a charity event promoted by digital influencer Thaynara OG in So Lus do Maranho, on June 7th.
We are very happy and honored to participate in this event, which is so important and which has been supporting such relevant social projects in the region. We want to take the Comfort Lavanda novelty to all states in the North and Northeast regions, connecting with our consumers in a genuine way, always respecting different traditions and cultures, and contributing with an invitation to self-care – which is closely linked to this such a special fragrance explains Beatriz Seabra, Comfort’s marketing manager.
Comfort created the Momento Lavanda space, which promises to be an invitation to have fun, feel the scent of lavender and relax, in addition to the public being able to participate in the dynamics of exclusive gifts from the brand. The activation, produced by the local agency Tuppi, consists of a giant washing machine, where guests can enter and experience a true explosion of lavender, while trying to collect the greatest number of lilac petals to exchange for treats and gifts from Comfort Lavender.
The presence in São João da Thay is just a kickoff for a regional communication campaign, also signed by the Tuppi agency, among the main actions are merchandising in regional and traditional programs in São João, activation pieces on radio, OOH and a TV movie and digital. The inspiration for the campaign’s concept is the real life of people from the Northeast, with elements of culture that strengthen the sense of belonging without stereotyping the North and Northeast.
