Celebrating the differences that make relationships unique and special, on the Day of Love, the brand Quem Disse, Berenice? launches new balms liquid lip balms that freeze or warm the lips, and were the ideal inspiration for the digital campaign that, for the date, brings dichotomies even to the makes, with a lot of authenticity and fun. After all, just like in the best romantic comedies, there is room for differences within relationships.
In the best “opposites attract” style, QDB invites influencers to a game that highlights the differences in personalities and perceptions between partners, reinforcing that they are essential to keep the flame of love burning. One of the brand’s partners in the campaign is Michele Nascimento (Photo)influencer of the profile @maisumcasalpreto.
“The first contacts are reminiscent of a special perfume, a scented cream or the red liquid lipstick of Quem Disse Berenice?, which marked our first kisses. And finally, we will be able to decipher this story in the new Day of Love campaign. And I couldn’t miss one challenge fun, right? In this campaign, we can also play with the vibe “opposites attract”, bringing varieties of QDB products that can enter into combat in our romance climate. We are very excited about this campaign”, says Michele Nascimento, influencer of the profile @maisumcasalpreto and partner of Quem Disse, Berenice? for the campaign.
The team of creators for the Day of Love is also composed of Maria Clara Garcia, Isa Paoli, Maria Eugênia, Bárbara, Paola Santorini and Giovanna Pierro, bringing to social networks conversations about the dichotomies of relationships and how fire and ice can give matchas well as the balmsmajor launches of the brand.
A year ago, the traditional Valentine’s Day was re-signified as Love Day, because QDB understood that the labels or status of relationship, since the true value of the feeling is in the connection and in what is lived together. Therefore, to commemorate the date, the brand continues to propose these more inclusive conversations, which are relevant and reflect love in its multiple faces and imperfections, in a free, real and light way, just like Quem Disse, Berenice?.
The launches, Balm Líquido Labial Esquentaaa and Balm Líquido Labial Gelaaa, which were protagonists of the campaign and inspiration for the influencers, bet on the effects sense hot e coolingrespectively, to generate gentle heating or cooling when applied.
Os balms provide the feeling of lip augmentation, leaving them with a healthier appearance. In the colors “flame red” and “glacial pink”, they are options to create makes versatile and allow customization of colors, as they perform very well with the construction of layers during application. Together, the two options, in limited edition, form a darling combo for the date, which is capable of generating sensory experiences and spice up the celebrations.
The new lip products are now available at Quem Disse, Berenice? and can also be purchased at ecommercewith resellers in the ‘Eu Amo Make’ catalog or on the brand’s official WhatsApp.
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