#ModaShopee Campaign, which will feature content actions on TV and social networks
Shopee announces Liquida #ModaShopee, a campaign that offers offers in the category. To publicize the action, the platform will feature insertions in Programa da Eliana and Esquadro da Moda, presented by model Renata Kuerten, both SBT attractions.
Furthermore, the brand has just released two promotional videos for the category on the internet. The pieces were produced by an internal team at the company and were inspired by the dynamics of runway shows, featuring influencers Rafael Mariotti and Viviane Fernandes with looks found on the platform.
During the action, from June 8th to 18th, women’s, men’s and children’s clothing, footwear and accessories will have coupons of up to BRL 60 off, in addition to discounts of up to 50%. The platform also offers free shipping coupons for purchases over BRL 10 throughout the month.
The fashion category ranks second in Shopee’s order rankings. Therefore, we want to convey to our consumers that it is possible to find concepts and pieces to compose different styles in our app. The fashion campaign was inspired by young and dynamic energy and we are going to take this to even more people, communicating the launch in two programs that dialogue with the public, comments Leila Carcagnoli, Category Leader at Shopee.
