Being a soccer player in Brazil is not easy, but each one of the Brazilian athletes has conquered her space in the best way, playing ball. They need to face barriers, dribble prejudice and win the heart of an entire country, and they do this by playing football. Many say that this is one of the most challenging professions for Brazilian women. But they have no doubts, and if you want to become one, “play forever”.
With this motto, seeking to value the trajectory of women and reimagine football, Nike and the Brazilian Football Confederation (CBF) present the campaign “Joga Pra Semper”, to promote the launch of the complete collection of the Brazilian National Team towards the Women’s World Cup in 2023.
“This is the year of the women, and our biggest focus is the Brazilian Women’s National Team. We know the importance of the trajectory of each one of them so far and we want to celebrate this special moment with a campaign that values their history, and at the same time, that encourages new girls to continue dreaming of playing football”, emphasizes Gustavo Viana, Director of Marketing from Fisia, Nike’s official distributor in Brazil.
In addition to the athletes, the campaign designed by Nike and the agency Wieden + Kennedy São Paulo brought women from different segments, with the aim of celebrating Brazilian football and inviting even more girls to experience the sport from all its cultural points, within and off the field.
participated in the shooting national team players Debinha, Bia Zaneratto, Kerolin, Adriana Silva, Ary Borges, Rafaelle, Angelina, Ana Vitória, Tainara Silva and Bruninha, singer Ludmilla, skater Pâmela Rosa, boxer Bia Ferreira, actress Bruna Linzmeyer, streamer Babi Loud, the hosts of Desimpedidos, Marília Galvão and Bianca Santos, the representatives of the NGO SOS Amazônia, Elizana Araújo and Nataíres Ferreira, the trainer of Nike FC, Ana Mayumi, the founder of Nossa Arena, Júlia Vergueiro, the presenter Felipe Andreoli, the member of the Nike FC sessions since 2019, Priscila Santos, and the participants of Instituto Bola Pra Frente, Lydia Guerra Machado, Julya da Silva Gomes dos Santos and Sunamita Santos Rodrigues.
Collection ‘Mother Nature’
The 2023 collection of the Brazilian National Team celebrates the biodiversity of Brazil and the Amazon, which create a unique narrative with its tropical foliage print inspired by the leaves of Buriti, Jaci and Jarina. The traditional main shirt, the “amarelinha”, highlights the beautiful Amazonian ecosystem through the textures of the mesh. The second uniform matches the deep, bright colors of the jungle, featuring a variation on the tropical foliage pattern, this time appearing on the sleeves.
In addition to the official uniforms and pre-match shirt, the collection includes casual products such as jackets, hoodies, pants, shorts, t-shirts and dresses. The complete ‘Mother Nature’ collection will be available on the Nike website and in the brand’s physical stores.
Stay tuned to Adnews on Instagram and LinkedIn! For us, leaving the obvious is as obvious as creating and transforming.
The post New Nike collection inspires women to play football appeared first on ADNEWS.
