Working with influencers is part of the new Posto, POSTO! has your energy
Vibra presents a new action for Petrobras Posts that reinforces the recent Posto, POSTO! It has its energy and promises to make consumers dance throughout the month of June at the more than 8,000 service stations throughout Brazil.
Conceived and executed by the PROS agency, the initiative rescues the song Bomba, a success of the 2000s, in a trend with the choreography being done exclusively inside the car, when filling up at Petrobras Stations. And, to encourage the public to participate in the #DancinhaNoPosto challenge, the chain called a team for action: presenter and dancer Lore Importa, influencers Paulo Victor Mapa, Maite Souza and actress J Soares, who created the choreography.
As part of the strategy to publicize the trend, which takes place on TikTok through a branded mission that unfolds on Instagram, the action includes two videos in which the four influencers do the choreography together, in the car, and other videos with the individual dance of each one. All footage was captured at a Petrobras post in So Paulo, produced by Plula Filmes and media plan by Africa Creative.
“Brazil’s favorite service station network will debut on the network that Brazilians love. I am absolutely certain that the public will love it and be up for the game, generating great engagement. This will only contribute to bringing Petrobras Service Stations even closer to the population , in a light and fun way. We are market leaders and we always want to be in tune with our customers. Let’s “blow it up!”, guarantees Vanessa Gordilho, Vice President of Business, Products and Marketing.