Event seeks to honor names that stand out in the fight for trans visibility
Amstel, Nivea and Quem disse, Berenice? are sponsors of Transbaile, the first transsexual award in Brazil, created by influencers Giovanna Heliodoro and Bielo Pereira. The event, organized by MAP Brasil, will take place on the 13th in So Paulo.
The idea is to honor trans and transvestite names that stand out in the Brazilian struggle for trans visibility and build networking between brands and personalities in the community, enabling new business opportunities and connections.
In addition to the sponsorship, Nivea will present all guests invited to the event with its iconic Nivea Creme can in the limited edition of Pride, which has a special packaging with the colors of the rainbow, and will revert 100% of the profits from this product , until stocks run out, for the TODXS Fund. This is a brand initiative with TODXS to support and accelerate entrepreneurial initiatives by trans and transvestites throughout Brazil. Nivea will finance ten businesses for transgender people, who will receive mentoring sessions with specialists in the company’s business, in addition to an investment of up to BRL 3,000 to boost their business strategies.
“Brands have great power in the journey of diversity, and having the support of Amstel Nivea and QDB? at Transbaile reinforces that it is possible to think of increasingly innovative and genuine projects. It is possible to connect brands and the public through relevant themes and with purpose”, explains Amanda Gomes, director of MAP Brasil.
To help reverberate and give even more visibility to the event, Quem Disse, Bernice? invite the influencer and multi-artist Dante Olivier to carry out a live coverage, which will be broadcast on the brand’s social networks. The action aims to bring the public closer to the guests present, amplifying the voices that will attend the Transbaile, with lots of fun and spontaneity. Also, QDB? It will also present everyone with a variety of colors of supermate liquid lipstick, a make-up item with great symbolic resistance in the fight for visibility and appreciation.
“How many trans and transvestite artists that you know have been awarded at major industry events? This change we want to promote, promoting and exalting trans culture to give time and voice to community members and enable us to occupy all the spaces we want” , conclude the creators Giovanna and Bielo.
