The agency seeks to further strengthen the vision of channels based on “Conquer before you pay”
Soko announced to the market changes in its leadership. With the new structure, the agency seeks to further strengthen the vision of channels based on “Conquer before you pay”, creating stories with potential for organic reverberation.
Alongside the founder and CEO, Felipe Simi, Brisa Vicente, formerly COO (Chief Operation Officer), will assume the position of co-CEO and Felipe Belinky will occupy the chair of COO.
In addition, Ana Cortat, who was Head of Strategy and Data, will assume the position of Vice President of Brand Strategy and Connections, integrating the areas of Strategy, Data, Broadcasting & Paid Media. Gabriela Rodrigues, formerly Head of Culture and Impact, becomes the new Vice President of Impact, with the challenge of transforming Soko’s social impact projects into a business unit.
“Advertising and impact have always gone hand in hand. The difference is, in most cases, in a negative way. But the world has changed and today the demand is different: people expect more from brands and the competition for attention requires much more social and cultural relevance from the brand. message – or become a landscape. In this complex scenario, it is essential to talk about positive impact, about people (not just consumers) and about what makes a brand truly stand out to the point of comparing itself to the most iconic and awarded brands in Brazil and the world . My challenge, from now on, is to take this discussion further and work with even more brands that are going through this challenge or that want to occupy this highly relevant position in people’s lives”, highlighted the new VP of Impact.
