Brand launches webseries with Pabllo Vittar as presenter and guests
Absolut presents in Brazil Proud to Mix, a campaign that celebrates the pride of partnership with the LGBTQIAPN+ community for the last 40 years and its legacy with progressive social values, diversity and inclusion, in Brazil and in the world.
Starring Pabllo Vittar and a team made up of Pepita, Letticia Munniz, Spartakus and Thiago Pantaleo, starting June 8, the brand presents a four-episode webseries in a retrospective format, in which Pabllo goes back in time, through cassette tapes. , to rescue the achievements of the community in these last decades: from the 80s to 2023, Absolut, alongside these personalities, show the evolution of the struggle of LGBTQIAPN+ people, transmitting to new generations the importance of previous generations so that, the rights of today, were claimed.
We created a series of videos in which each content was designed to entertain and provoke identification between the artists and issues relevant to the LGTBQIAPN+ community, through such significant spokespersons as Pabllo, Pepita, Letticia, Thiago and Spartakus. This campaign also aims to give visibility to the brand’s 40 years of support in the community, says Patrcia Cardoso, marketing director for Pernod Ricard Brasil.
In addition to being built by a diverse team, the campaign had the participation of Maira Reis, speaker on LGBTQIAP+ diversity, and Luca Scarpelli, publicist, presenter and creator of Canal Transdirio, acting as consultants in communication materials and campaign pieces. .
The brand also directs part of the revenue from sales of bottles of Absolut Vodka, collected from purchases made on the Bar Aberto website during the month of June, to Casa1, a reception center for the LGBTQIAPN+ public.
