Whatever the profession or lifestyle, it is possible to provide tasty and practical moments, accompanied by a quality cheese. It could be at a family gathering, a get-together with friends or a dinner for two. To show this in a fun and creative way, Vigor has just launched the ‘Chef de Petiscos’ campaign, created by DM9 agency.
The communication premiered last Tuesday (6), with a 30-second film during the MasterChef Brasil 2023 break, on open television. The commercial shows that it’s easy to be chef snacks using Vigor cheeses, for quick, practical and tasty recipes. The film closes with the signature “Be a Snack Chef”.
On TikTok, the campaign will feature a challenge in the format branded missionwhere a team of influencers, including the comedian Dani Calabresa, will produce various contents showing their creativity when creating recipes and snacks with the brand’s products.
“We want to provide more and more autonomy to our consumers. We know that they are interested in trying new types of cheese, they want to buy products that are really tasty. Our focus with the campaign, in addition to guaranteeing access to our products in an easier way, is also to direct them so that they have enough ownership and knowledge to choose the best cheeses in different moments of their day to day”, points out Eduardo Jakus , Director of Marketing at Vigor.
To reinforce the unique attributes of the cheeses present in its portfolio, such as Parmesan, emmental, gruyere cheese, gouda, camembert, briegorgonzola and provolone, the initiative also features content pills on the brand’s platforms, presenting the journey of other “Chefs de Petiscos Vigor”.
“The contents portray true behavior. At the weekend, many people prepare something more incredible and special with cheese, and it becomes chef of snacks. Portraying this with different characters makes more people identify and relate to the brand”, explains Laura Esteves, Vice President of Creation at DM9.
In addition to making life easier for consumers in their moments of relaxation, Vigor’s new cheeses strengthen the brand’s main commitment: to offer practical and tasty solutions to the Brazilian public. The line has the ideal flavors to please all palates. It made you hungry, right?
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