The feature aims to help advertisers and agencies measure the impact of their ads.
Spotify has announced the launch of Spotify Ad Analytics, a solution to help advertisers and agencies measure the impact of their ads at every stage of the marketing funnel.
The platform features a suite of podcast and music measurement tools and solutions, and is tuned to help advertisers better understand the impact of digital audio investments on streaming.
“As more marketers leverage digital audio in their marketing strategies, it’s very important that we offer superior measurement solutions so they know how their campaigns are driving real impact for their business,” said Per Sandell, vice president of product at Spotify.
Features include access to Spotify’s suite of first-party measurement solutions at no charge; reports Spotify Brand Lift results into a centralized dashboard for advertisers to measure ad recall, recognition and consideration; access to online conversion lift results and attribution reporting, powered by the Spotify pixel, allowing advertisers to understand whether consumers heard an ad and took an action after being exposed to their audio ads, and a global measurement service to which Spotify advertisers have direct access in 11 markets, including Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, United Kingdom and United States.
Spotify Ad Analytics represents a promise fulfilled following Spotify’s acquisition of Podsights last year.
“With the launch of Spotify Ad Analytics, we are making it easier for our customers to access more complete funnel measurement solutions for greater impact globally. The introduction of this new service is a critical step in proving that Spotify is not just a destination to align your brand with culture, but also a place to achieve your marketing goals and business results,” added Sandell.
The release is available in Australia, Brazil, Canada, France, Germany, Italy, Mexico, New Zealand, Spain, United Kingdom and United States.
