Linear TV participation represented 76.2%, while online video formats obtained 23.8%, during the month of May
Launched in 2022 by Kantar Ibope Media, Cross Platform View, which includes audience share from linear TV and online video platforms, now makes TikTok data available.
Platform information has been made available to Kantar Ibope Media customers since the beginning of May. Now, with the month closed, the company reveals the consolidated for the month.
Based on the Cross Platform View, the participation of Linear TV (open TV and pay TV), when considering all devices (smartphones, tablets, laptops and TVs connected or not), within the household, represented 76.2%, while formats online video reached 23.8%, with TikTok obtaining a 3.1% share during the month of May.
When we consider only TV sets connected or not, Linear TV represented 86.4% of the share. Platforms and online video had a 13.6% share.
Details of each platform are available at this link on the Kantar Ibope Media website. The graphs reflect the participation of Linear TV and online video platforms, during May 2023, in the 15 metropolitan regions measured by the institute.
Based on the selection of filters on the company’s website, video consumption data will only be available on connected TV sets or not; or All Devices (smartphones, tablets, laptops, and connected or not connected TVs). Excluding unidentified content and other uses of TV sets, such as consoles, games, etc.
(Credit: Solen Feyissa on Unsplash)
