Completing 16 years, the agency reflects its deliveries on pillars linked to excellence and cultural diversity
Athens, an agency founded in 2007 in Bahia by partners Denise Garrido and Qurcia Andrade, today headquartered in So Paulo and offices in Salvador and Rio de Janeiro, announces a new visual identity and reinforces its creative positioning. In addition to seeking to build inspiring brand experiences, the agency prioritizes the delivery of results to its clients, always based on new trends, seeking to promote and inspire the brand experience market by emphasizing gender, racial and diversity equality policies.
The launch of the new visual identity arrives to celebrate 16 years of history. The entire construction of the brand redesign was done internally by the creative team, giving prominence to the people who breathe the day-to-day life of the agency.
We are an uncomplicated, creative and disruptive agency. We bring inspiration, genuine connections and results to our deliveries. Given the strength that brand experience actions have on society’s life and culture, over the years, Athens has consolidated itself as an agency that presents memorable works. The bright and striking colors in neon tones of our new visual identity represent fluidity, modernity and the typographic design the solidity, conquered during all these years, says Denise Garrido, CEO of Athens.
Within Athens, we have Janela Plural, a platform where we work on the three pillars: ethnic-racial, gender and sexuality, and environmental sustainability. It is focused on the business, on training our team, in addition to being a space for dialogue and the promotion of equity. We respect differences. Our change of brand to reinforce our DNA, all our pillars and our maturation in these 16 years of history. These are themes that we naturally guide in our development as a company and for the market, with our deliveries. For this reason, the agency has increasingly attracted works that involve and permeate these themes, adds Qurcia Andrade, also a partner at Athens.
