Traditionally, the network presents Cannes Predictions, with 20 campaigns that can stand out in the edition
As traditionally happens every year, Leo Burnett released its “Cannes Predictions”, which reached an average of 90% accuracy over the course of 35 years. For the third consecutive year, Chaka Sobhani, Chief Creative Officer of Leo Burnett Global, curated the list.
Sobhani highlighted five global standards in the industry, they being new creative capitalso ‘punch’ do cinema, continued growth of the ‘big picture’ – that is, of new opportunities in technology, data and media -, purpose e fight for human rights.
Among the executive’s bets is the Brings Back 2011 campaign, developed by the chain itself, made to announce the relaunch of the Oreo brand in India.
Check out the full list:
- OREO Brings Back 2011 // Leo Burnett (ndia)
- BBC Hey Duggee, The Welcome Badge // Mother London (Reino Unido)
- CANAL + The Secret Wakany // BETC Paris (Frana)
- Amnesty International Land of the Unfree // ANORAK/NOA (Noruega)
- Skinny Phone it In // Colense BBDO (Austrlia)
- Kraft Heinz Heinz Fraud Ketchup // Rethink Toronto (Canada)
- Korean National Police Agency Knock Knock // Cheil Worldwide Inc. (Coria do Sul)
- Samsung Galaxy Z Flip 4 Welcome to Flipvertising // CHEP Network South Yara (Austrlia)
- Annahar Newspaper Newspapers Inside the Newspaper // Impact BBDO (EAU)
- The Government of Tuvalu The First Digital Nation // The Monkeys Sydney (Austrlia)
- Columbia Journalism Review Are You Press Worthy? // TBWA/CHIAT New York (EUA)
- Volkswagon Group France Inside Jobs // DDB Paris (Frana)
- Voiz Waffle Choco The Innocent Eyes // Oglivy Bangkok (Tailndia)
- Apple USA & EA Sports FIFA 23 x Ted Lasso // Apple & EA Sports (USA)
- Apple The Greatest // In-house (EUA)
- Calm The Last Photo // adam&eveDDB London (Reino Unido)
- Nike Nike FC Presents Footballverse // Widen + Kennedy (EUA)
- Google & U.S. Black Chambers Inc. Black-owned Friday Every Day // BBH New York (EUA)
- Unilever Dove Cost of Beauty // Oglivy (Canad)
- Reckitt/Vanish Me, My Autism and I // Havas London (Reino Unido)
