In an attempt to recover lost investments after the purchase of Twitter, the American billionaire Elon Musk appointed Linda Yaccarino to be the new head of the platform, with the promise of being “the most accurate source of real-time information in the world and a square for communication”, in the words of the chief executive herself.
The statement was given this Tuesday (13) in a sequence of tweets. The new chief executive began her tenure by also sending an email to all “Twitter 2.0” employees with the same content published on the social network, which you can check in full below.
“Building Twitter 2.0 Together
Hello Twitter!
People keep asking me: Why Twitter? So I’ll tell you.
From space exploration to electric vehicles, Elon knew these industries needed transformation, so he did. More recently, it has become increasingly clear that the global town square is in need of transformation – to drive civilization forward through unfiltered exchange of information and open dialogue about the things that matter most to us.
Have you ever talked to someone who is particularly insightful and thought, You’re brilliant – everyone should get the chance to hear that. Or am I learning a lot from you – can we do this again? Or maybe it’s as simple as: You should be free to speak your mind. We all should.
Between not Twitter 2.0.
Twitter is on a mission to become the world’s most accurate source of real-time information and a global marketplace for communication. We are on the verge of making history – and that is not an empty promise. This is OUR reality.
When you start wrapping your arms around this powerful vision, literally anything is possible. You have to genuinely believe – and work hard for that belief. And in this moment of total reinvention, we have the opportunity to cross corridors, create new partnerships, celebrate new voices and build together something that can change the world. And from what I can tell so far, you were built for this.
The success of Twitter 2.0 is entirely our responsibility.
We need to think big.
We need to transform.
We need to do everything together.
And we can do it all by starting with first principles – questioning our assumptions and building something new from the ground up. It’s rare to have the chance to put a new future in the hands of every person, partner and creator on the planet.
That’s exactly why I’m here – with all of YOU.
So let’s dig in our heels (4 inches or flat!) and build Twitter 2.0 together.
Linda”
Linda is the former Head of Advertising for NBCUniversal and will oversee commercial operations for the platform, which has struggled to make money. Musk, who stepped down last week, will remain involved in the company as executive chairman and chief technology officer.
Who is Linda Yaccarino?
Twitter’s new chief executive was raised in an Italian-American family. After graduating from Penn State, she worked at Turner Entertainment for 15 years before joining NBCUniversal, where she oversaw approximately 2,000 people and was involved with the launch of its streaming service. streaming.
His work has been marked by close collaborations with major brands, finding product placement opportunities and convincing them to advertise alongside television shows, even those with a reputation for edgy content such as Sex And The City when it was released.
She has also built new media relationships with companies like Apple News, Snapchat and YouTube. Her advertising experience could help Twitter, which has seen its ad sales drop dramatically since last year.
The new chief executive will face the challenge of running a business that has struggled to be profitable while facing an intense investigation into how Twitter handles the spread of misinformation and manages hate speech.
* With information from BBC News.
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