Client portfolio includes Grupo Heineken, Ita, Globo, among others
Brands like Sal and Monq have combined their operations with the idea of becoming the choice of companies that believe in the power of brands to drive change. Together, the consultancies have a team of 35 professionals, including partners with experience in strategy, creation and brand building.
With more than 400 projects implemented, the client portfolio includes the Heineken Group, Ita, Globo, Hospital Albert Einstein, XP, Kopenhagen, Rumo and Razen.
The name Marcas com Sal was chosen for the new phase of the business because it accurately represents the vision of the new company: a world where organizations and brands are always interesting, essential, useful or fun.
C-Levels should always ask themselves what impact is expected for their brands. In increasingly dynamic and complex business contexts, brands play an essential role in pointing to a unique direction capable of moving internal teams and generating value for their customers and society, said Ana Moura, who was partner and head of Strategy at Futurebrand , founder of Monq and now partner and strategy director of Marcas com Sal.
We want a world where every brand has salt: it works, excites and remains. It works because it responds to a customer’s business need. It moves because it creates connections and participates in people’s lives. It lasts because it stays relevant over time. A brand with salt is built with truth, clarity and consistency, and becomes a great dialogue with its public. comments Thais Fonseca, partner and strategy director leading projects for Grupo Boticrio, Anacapri, Lojas Renner SA, Compass and Comgs.
