Canva, the only complete visual communication platform in the world, has just launched, in partnership with the research company Ipsos, a study on how Brazilians relate to visual communication. The starting point is that, currently, the exercise of creativity is practically unthinkable without the use of technology, both in personal projects and at work. An example of this is the functioning of the design made available by Canva, which do not require prior knowledge or that the person is a professional in the area.
According to the study, 84% of Brazilians believe that the design is important in their daily lives, while 76% consider themselves to be creative people, 66% feel confident about their design and 95% are interested in improving their writing skills. design.
At the same time, 88% of Brazilians think it’s important that editing tools and apps are easy to use, and 89% think it’s important that these tools and apps help produce quality and attractive content. It is possible to conclude from this data that easy-to-use editing tools capable of producing designs beautiful could help to stimulate the creativity of Brazilians.
The importance of collaboration, especially in a work environment context, was also addressed. In this regard, 87% think it is important that collaborative tools allow teams to work together on the same project. Much is said today about collaboration as a key to innovation, problem solving and decision making in a company. That is why it is so important that the tools of design are collaborative.
How do Brazilians use visual communication?
When asked what are the main reasons why they already created a design50% of Brazilians answered that to edit photos, 47% to create posts for social networks, 42% for creating presentations and 40% for creating printed materials.
When asked about when they used the design to create an impact, 39% of Brazilians said that to improve their profiles on social networks, 38% to do something authorial, such as a personalized gift, 37% to create a visual identity for a brand and 36% to improve their own learning. Almost all Brazilians (97%) agree that using visual aids to communicate is more effective than using text.
trends of design and technology
Topics that are highly discussed today, such as artificial intelligence, which is in ten out of ten lists of current trends, also appeared in the study. About it, 78% of Brazilians are interested in trying AI features in editing platforms and 89% agree that AI can increase creativity.
Regarding social networks, 89% agree that the use of visually based social networks increases the desire to communicate using visual resources. As for the future of design90% agree that everyone will be able to use tools for design without needing special skills, as is already the case with tools like Canva.
Design for education and business
Another theme addressed by the study was how visual aids help retain information during learning, and 85% of Brazilians think it is important to receive information in a visual format when learning something new. Furthermore, 90% believe that the design it should be taught as a subject in elementary and/or higher education, as it already happens in some courses, such as Journalism.
From a business point of view, when asked in which situations strong visual communication can be useful, 64% of Brazilians answered that to present ideas or plans to a client, 62% to present ideas efficiently in an internal meeting and 61% to Improve communication between team members. Furthermore, 92% of Brazilians agree that a brand’s visual identity has already influenced them in a purchase decision.
The survey was carried out with 1,000 Brazilians aged between 18 and 57 from all regions of Brazil, also bringing data for Mexico, Spain, France, Germany and the United Kingdom. One of the conclusions of the study is that 91% of Brazilians believe that the design can contribute to changes in society, showing its importance in the lives of most Brazilians.
The democratization of design and Canva’s global growth
Canva was founded on the conviction that design it should be easy and accessible for everyone. The company’s mission is that everyone can use the design to create what you want, where you are, through easy-to-use products available in all languages and devices.
Since its founding in 2013, the Australian company has expanded its operations to 190 countries, having 130 million active users, who have collectively created 15 billion designs (about 200 new designs are created every second). Currently, Canva has more than 3,500 employees worldwide and generates $1.4 billion in annual revenue, having been a profitable company for seven consecutive years.
In less than a decade, Canva has revolutionized the design industry. design, gaining huge market share among end consumers and powering millions of small businesses. The company is also one of those responsible for the relevance that the design must have in the visual economy.
Canva also recently launched the Canva Visual Suite, a product that allows businesses to more efficiently create and manage content. It took Canva five years to reach its first 10 million monthly active users, and gained the same amount of users in just 30 days after the launch of the Canva Visual Suite in September 2022, which shows the huge demand that companies stand for collaborative and complete visual communication solutions. Since then, Canva has continued to roll out new tools for businesses, like the Canva Brand Hub, launched in March, a platform where marketing agencies can seamlessly design, create and work collaboratively.
“We are committed to creating amazing tools for our global community, building on the many possibilities that new technologies such as artificial intelligence open up. Innovation is a fundamental pillar for us to maintain our mission of enabling the world to design”, says Melanie Perkins, CEO of Canva.
Headquartered in Sydney, Australia, Canva currently has offices in eight countries.
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