Professional co-founder of Gleba de Pssego joins the scene directors board
Zohar Cinema has something new in its team of scene directors. Producer Guilherme Candido arrives, who is already recognized in the market for believing in audiovisual as a tool for social transformation. Guilherme has been mixing different languages in his films, with plural universes and representative scenarios.
The stage director began his professional career in the audiovisual sector through Instituto Acreditar, in 2015, where he co-founded Gleba do Pssego, an expressive LGBTQIA+ collective that values social issues through the audiovisual medium. Guilherme directed and created projects such as the short films Translcidos and Menarca, the music video Coloridas, by Nayra Lays, the Cinevises do Futuro study group, as well as advertising projects for brands and products such as Mercado Livre, Motorola, Theatro Municipal de So Paulo and Facebook. graduated in Cinematographic Direction from Academia Internacional de Cinema and as Art Historian from Universidade Federal de So Paulo.
“I affirm my partnership with Zohar with the aim of improving my horizons, bringing more conversations about diversity to the production company and expanding my range of projects and possibilities within the advertising market”, says Guilherme.
At Zohar, Guilherme joins the scene directors board, which also includes the duo Tomat, Joana do Prado and the directors of the recent partnership signed with the production company Roommate, which can be seen on the Zohar Cinema website.
“Having Guilherme Candido in the casting reinforces our commitment to diversity, inclusion and representation. He has deep knowledge and experience in social issues in audiovisual”, says Fernanda Rossi, one of Zohar’s partners and executive producers.