According to the Digital News Report 2023, from the Reuters Institute for the Study of Journalism, 61% of respondents trust the news published on the portal
SBT News is the most trusted journalism brand in Brazil for the third consecutive year, according to the Digital News Report 2023, released this Tuesday (13).
The data is part of a survey by the Reuters Institute for the Study of Journalism and showed that 61% of respondents trust the news published on the channel’s portal.
“SBT journalism has its credibility recognized by the public that consumes news for the third year in a row. It is a daily construction in the challenge of offering useful content, which translates and gives meaning to the facts that happen in Brazil and in the world. The idea is getting closer and closer. who consumes our news. That’s why we created the app so that our viewer can access accurate and high-quality news for free”, highlights SBT’s journalism integration and planning manager Rodrigo Hornhardt.
The position was maintained by SBT News despite Brazilians’ confidence in the news having suffered a sharp decline in the last year, registering a drop of six percentage points, to 48%.
The research also showed that audiences for traditional media such as TV and print media have declined significantly over the last decade, while traffic to websites and social media has remained relatively stable. Despite this, SBT is the third most cited vehicle among TV’s, Radios and Print.
