Brand wants to show that Any day is a day to experience unique moments
The brand that is behind great artists, events and festivals announces the first episode, or rather, the first step in this connection with entertainment. Bud Zero will participate for the first time in TUDUM, a Netflix event, which will take place between the 16th, 17th and 18th of June at the Pavilho da Bienal, in Ibirapuera Park, in So Paulo.
For the event, the brand prepared a complete round of novelties, from cans with an exclusive design from the Tune In and Round 6 series to a Bud Zero multiverse experience space with special activities inspired by iconic moments from these two Netflix hits.
In addition to being an iconic beer that is present at major events and festivals, Bud Zero is an enabling beer that allows you to explore new experiences. With this, we want to show that it can also provide remarkable moments, even connecting its multiverses and participating in surprising experiences like this one at TUDUM, a Netflix event, says Carolina Caracas Gargione, marketing director for Budweiser.
The scenarios for activating Bud Zero refer to its latest campaign launched: Any day is a day, which is available on the official website of the brand. Seeking an approximation with pop culture, the video featured great references to successful series and films and explored the brand’s various multiverses, emphasizing that, with Bud Zero, any day is day. With that in mind, as it is a non-alcoholic drink, the brand found the ideal opportunity to get closer to entertainment fans by taking part in the Netflix event.
