Company was founded by specialists in consumer behavior Ana Catarina Holtz and Lucas Fraga
After five years at ESPM, between their master’s and doctoral degrees, consumer behavior specialists Ana Catarina Holtz and Lucas Fraga teamed up to launch Balt Consultoria Brand Analysis & Long Tracking. The company focuses on trends and market research.
In partnership with publicist Emmanuel Publio Dias (dean professor at ESPM and now associate consultant at Balt), the new company made its first road show with potential customers chosen precisely because of their importance in the market.
Balt was born with the aim of studying trends, the market and consumption from a human point of view. To consolidate this long-term view, the partners dedicated a year to developing an exclusive panel of Human Narratives – great universal constants that have permeated Humanity since its origins, and which have inspired various consumption phenomena over the years.
