Hmmmm… Do you smell a delicious cake? So are we, and it’s not because we just got back from lunch and are thinking about dessert. It’s because another season of reality Brazil’s sweetest cuisine is already in the oven! In August, the 9th ‘Bake Off Brasil Hands On’ debut on the small screen of SBT, with an exciting and delicious dispute between amateur confectioners, and your brand can be part of this party.
Presented by Nadja Haddad and with Beca Milano, a confectioner specializing in sugar and chocolate decoration techniques, and Giuseppe Gerundino, director of Accademia Gastronomica de São Paulo since 2006, as judges, the program was the national audience leader among realities culinary plans for August and December 2022, according to Kantar IBOPE Media. Season 8, aired during this period and won by cake designer Camilo, reached 26 million households and 46 million Brazilians.
“Having a program of this caliber on the station’s schedule is an honor and a challenge, without a doubt. An honor because we deliver quality entertainment to Brazilian homes, capable of inspiring and awakening new talents, and a challenge because we work to surpass ourselves in each edition, including with regard to the advertisements shown during the episodes. It is a great opportunity for brands that want to highlight their products to a qualified audience”, says Luciana Valério, commercial director of SBT.
in times of streamingo ‘Bake Off Brasil Hands On‘ gives a show in terms of loyalty, keeping 48% of the audience hooked on the attraction, with an average of 50 minutes watched per episode. After all, no one wants to miss the reproductions (not always successful) of the creations brought by Beca Milano, which characterize the technical proof of the program. In addition to the creative test, which proposes a theme to inspire the preparation of delicious recipes, which also stand out for their elaborate look, it determines the Master Pastry Chef, who wins a blue apron, and is eliminated from each episode.
“The ‘Bake Off Brasil Mão na Massa’ offers a perfect environment for the integration of brands in an organic and authentic way, creating an engaging experience. Brands can take advantage of the popularity and affinity of the program with the public, increasing visibility and strengthening recognition in a contextualized way to their content”, comments Mayra Hassano (Photo)head do SBT Solutions.
The program is also national vice-leader in time slot, with 5% more audience than the third place, and impacts 3.8 million viewers per minute in the country, according to EDTV 2023. reality Brazil’s sweetest cuisine offers several opportunities for brands to advertise through branded content, merchant and sponsorship.
“We like to work with brands aligned with our purpose. SBT is the happiest broadcaster in Brazil, and also the most committed to the well-being of Brazilians. We focus on the quality of our publicity as much as we focus on that of our programming, and that is the secret to conquering such a large audience”, emphasizes Luciana Valério (Photo).
The 9th season of ‘Bake Off Brasil Hands On‘ is scheduled to premiere in mid-August 2023. While the new episodes are being prepared, you can watch the previous seasons on the official reality channel on Youtube and make your mouth water!
In addition, brands interested in joining SBT in the sweetest competition in the country can contact the broadcaster through SBT Negócios.
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