Unlimitail seeks to take advantage of retail media growth in Europe, Brazil and Argentina
Grupo Carrefour and Publicis Group announced this Thursday (15) the creation of their joint venture, Unlimitail, which aims to serve the growing retail and media market in Europe, Brazil and Argentina. The launch of Unlimitail followed the announcement and presentation of the initiative, which took place during VivaTech, a startup and technology conference held annually in Paris.
The company will partner with retailers and brands, seeking to bring scale, connectivity and consistency for retail media to reach its full potential in the invested regions. According to the groups, the company is built with the most advanced technologies, CitrusAd developed by Epsilon and with Carrefour’s retail experience.
During the six months, Unlimitail converted its first 13 retail partners, representing together more than 120 million customers and 1.5 billion page views per month: Kingfisher France, Groupe Galeries Lafayette, Rakuten France, Showroomprive Group, DKIDS, LuisaViaRoma, MyOrigines, Bringo, Electra Group, Maquillalia, Juguetilandia, Public and 2 other Carrefour franchise partners in Morocco (LabelVie) and Israel (Electra Consumer Products).
Thus, Unlimitail aims to bring to Europe and Latin America the same scale that allowed the boom of retail media in the United States. “With Unlimitail, we want to create a European giant in retail media that has every chance of winning, because it already has the best technologies on the market. It’s a project that goes far beyond Carrefour and Publicis, and we hope to gather as many people as possible of partners”, declared Alexandre Bompard, CEO and president of the Carrefour Group.
“Our ambition with our new and upcoming partners is to create a leading platform in retail retail media. A platform that drives scale, connectivity and consistency in media that is an increasingly crucial pillar of any brand’s business strategy. It is a critical milestone in helping marketers take back control of their customer relationships, accelerate their readiness for a cookie-free world, and deliver successful media ROI, especially on CPG,” adds Arthur Sadoun, CEO and President. of the Publicis Group.
