Gamer Agency developed the action under the creative concept “Nobody starts the game being a Champion”
The gamer agency GMD created a launch campaign for the new title of the Street Fighter franchise, Street Fighter 6, which was released on the main consoles and for PC by Capcom, a Japanese developer and publisher of electronic games.
Aiming to satisfy both veteran players and beginners looking for an exciting experience, even without much familiarity with fighting games, the campaign was developed under the creative concept “Nobody starts the game being a Champion”.
“For the GMD team, it was very gratifying to be able to think of a project for a game as classic as Street Fighter. That’s why we created this approach that is fun and didactic at the same time. And since the game is aimed at such a varied audience, nothing better than a campaign with this mix of profiles, ranging from players passionate about fighting genres, those who grew up with the franchise, to casual players”, says Lucas Patricio, managing partner of GMD.
The action had the participation of four influencers and four professional players of prominence in the Brazilian scene, in addition to the presenter who mediated the transmission in an exciting showmatch game focused on the new control schemes of Street Fighter 6. Now, the game also has options that simplify the execution of strikes and special moves, making the experience more inviting and balanced in casual matches between players of all experience levels.
In addition, content was produced by the influencers themselves as “pre-live”, inviting the public to watch the event, and a kit was distributed to all influencers, containing a t-shirt, squeeze, hoodie, a physical copy of the game and a duffle bag. The online event was streamed in real-time on a live stream on IGN’s official Twitch channel.
(Image credits: Ryan Quintal/Unsplash)
