The action aims to amplify the presence of the newly arrived product in Brazil
Mentos and the soda Fanta, from The Coca-Cola Company, have teamed up to launch a special edition of the new Mentos Fanta flavor.
Newly arrived in Brazil, the product will be amplified through an action created by VMLY&R that consists of a Mentos Fanta machine, made in partnership with Subway.
Mentos and Fanta are two brands loved by Brazilians that made a super successful collab and that now gains even more strength through an action as simple as it is unusual that intends to engage the public even more with this activation with Subway, he said. Davide Campi, Marketing Director at Perfetti Van Melle Brasil.
The first machine was launched at the Subway unit at Universidade Anhembi Morumbi, in Mooca, this Tuesday (13th), where people who bought a Subway combo also received a glass of soda filled with candies in the brand’s limited flavor.
The Mentos Fanta machine is a contemporary way of using nostalgia to impact the brand’s young audience, explained Sleyman Khodor, CCO of VMLY&R Brazil.
The first units of the machine were made available at Loud’s Gaming House, an e-sports and entertainment organization.